Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones TDC

Plane/ Volume/ Dimension

School ArtCenter College of Design / Pasadena

Category

Typography / Other / Experimental

Annual ID

YO23_T011T

Description

With advancements in digital technology, intelligent networks and environmental sensors, it is now possible to create, experience and interact with typography on the Spatial Web.

As we engage these emerging technologies, how can designers play an active role in the development of typographic systems? How will generative methodologies influence the behavior of letterforms? How will dynamic systems impact the way we display information? How will responsive environments enhance the way we experience communication?

I have developed a series of experiments aiming to translate typographic standards developed in two-dimensional graphic design and apply them to three-dimensional space. I have also created the spatial web type tool, which serves as a repository of all the design experiments that explore different aspects of expressive, dimensional, and generative typography, beginning at the level of a single letterform and moving from there to a word, a phrase, a paragraph and beyond. The web-based tool allows users to explore type in three dimensions, export unique results, and ultimately, consider an approach to working with typography on the Spatial Web.

These experiments operate from screen to space, and they were transformed into a tangible interactive installation.
With ​this ​installation, ​I ​explored what the future form of the Spatial Web could be and how ​the information could ​be ​consumed in space.

2023 Awards

Total Points: 10

Student TDC Winner

Credits

Designer

Tong Li

College / University

ArtCenter College of Design / Pasadena

Professor / Instructor

Miles Mazzie
Brad Bartlett
Roy Tatum
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