Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Poppins Devanagari - Branding
Category
Typography / Branding / Identity
Annual ID
YO23_T046T
Description
Devanagari is the parent script of the Indian sub-continent, as it supports more than 120 Indo-Aryan languages. However, due to globalization & western media domination, many Devanagari fonts have lost their true essence & identity. The aim of this project is to raise awareness about Devanagari fonts & their significance in the modern world & local communication in India, by giving an Identity to a font called ‘Poppins’ created by the Indian Type Foundry, which resembles the modern world Devanagari.
Poppins Typeface is one of the newcomers in Geometric San serif typefaces. Its the first ever Devanagari typeface with a wide range of weights & styles of its genre which is based on pure Geometry. The project focuses on giving an Identity to the Devanagari script through a retro-Indian feel, considering its origin from India, capturing the versatility & style of the font (Poppins) with pop-fuse colors, thus promoting Devanagari via Poppins.
Poppins Typeface is one of the newcomers in Geometric San serif typefaces. Its the first ever Devanagari typeface with a wide range of weights & styles of its genre which is based on pure Geometry. The project focuses on giving an Identity to the Devanagari script through a retro-Indian feel, considering its origin from India, capturing the versatility & style of the font (Poppins) with pop-fuse colors, thus promoting Devanagari via Poppins.
2023 Awards
Total Points: 10
Student TDC Winner
Credits
Art Director
Tanmayee Ingale
Atul Dawkhar
Designer
Atul Dawkhar
Tanmayee Ingale
Typographer
Tanmayee Ingale
College / University
University of the arts london / London
London College of Communication / London
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