Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones TDC

NINEODES

School Xiamen Academy of Art and Craft - Fuzhou University / Xiamen

Category

Typography / Book / Editorial

Annual ID

YO23_T052T

Description

Background
Based on the Nine Odes of the Chu poet Qu Yuan, the book is based on the main story of getting out of the lost and finding oneself, introducing the gods in the Nine Songs, and the eight musical instruments used to worship the gods. "Nine Odes" describes the complete process of the ritual of worshipping the gods in Yichudi. This book combines the order of this process to develop the main story, the introduction of the gods and the introduction of the eight musical instruments, ultimately to express that we cannot rely on the gods, but can only believe in ourselves, and we are our own gods.
Design idea
The book is divided into four volumes, consisting of three parts: the main story, the introduction of the gods, and the introduction of musical instruments, with each part interspersed with each other and connected by symbols at the same time.
Innovation highlights
The book integrates the nine songs and the musical instruments in it with each other, while combining the ancient work ruler score, and the contents of the book can be scanned and played by AR camera.

2023 Awards

Total Points: 10

Student TDC Winner

Credits

Designer

Yuhan Zhou

College / University

Xiamen Academy of Art and Craft - Fuzhou University / Xiamen
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