The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
GoPro helps the world to capture and share itself in immersive and exciting ways-everything GoPro does is geared to help their customers capture life as they live it and to share their experiences with the world.
Our concept is geared towards a brand campaign for extreme activities and sports. Throughout our sequence we include illustrative explorations of sport activities that are shot with GoPro. The stylized illustrations with vibrant colors and dynamic perspective gives GoPro a visual identity that is focused on the athlete, youth, and outdoor activities.