The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
The reimagined Dr. Teal's is an online personal care product line that is fully customizable and is individually formulated. These products are made specifically for the user. It matches specific skin and hair types, skin conditions, preferences in ingredients, and personal goals. Customers can customize the packaging with a selection of recycled plastic materials, ceramics, as well as different paints of aluminum. Labels are also personalized with the ingredient selections and color-coded with the ingredient selection. Products are reimagined with sustainable alternatives such as dissolvable body wash, solid bars, and metal deodorant case.
The logo redesign is inspired by the customizable and personalization of the brand concept. The vertical lockup has a secondary tagline of "for you," showing how the products are customized and made for you. The main material used is recycled plastic from PLASTICIET which is a Dutch startup that recycles plastic to make materials that mimics terrazzo stone. The material is made from a combination of shredded plastic and melted plastic formed together. This makes what was once a single-use plastic into something that not only looks beautiful but is reusable and adds to the sustainability of the packaging. Once ordered, the products come in a 10.85 x 6.85 x 4.75” Roll End Tuck Top Box. Inside, there are cardboard pieces inserted as spacers to help protect the products. On top of the products, there is a translucent sheet that recaps the selections you made on the website.
2023 Awards
Total Points: 3
Student Bronze Cube
Credits
College / University
ArtCenter College of Design / Pasadena
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