A complete packaging rebrand of Earthbath, a complete line of all-natural, non-toxic grooming pet products. The rebrand aims to enhance a pet parent's experience, encourage sustainability, and improve a pet's health while minimizing its impact on the planet. The objectives of the rebrand are to modernize the brand, create a more significant shelf impact, and create more ownable forms that work holistically with the brand.

Inspired by bones and their relation to dogs, the new and improved forms allow more grip on the bottles, making them less likely to slip out of the hand during the bathing process. As for the illustrations, it is more dynamic and hand-drawn with slightly rough edges, to mimic fur. Using single words that a pet parent would teach their dog, the bottles would be much easier to identify on the shelf.