Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones ADC

Bradbury

School ArtCenter College of Design / Pasadena

Category

Publication Design / Books

Annual ID

YO23_A026M

Description

The philosophical and seemingly prophetic work of Ray Bradbury is often disregarded because of its categorization as science fiction. However, inspired by his skepticism regarding the new technologies of his day, his work can better be understood as "speculative fiction" since it examines the potential impact of these inventions on society. In 2022, one might consider artificial intelligence (AI) as the modern equivalent to the atomic bomb or television. This begs the question, how might AI itself interpret Bradbury’s commentary on the new and perhaps dangerous technology of his time? The book's narrative follows the historic context of Bradbury's work and the Cold War's impact on society at large. The following curation of various articles is juxtaposed with his short stories and AI visualizations of those stories. Assets for the overall design pull inspiration from the aesthetics of this era in history. The custom display typeface is my retro-futuristic interpretation of mid-century typography. With the same attitude, the AI-generated interpretations of Bradbury's stories pull from the style of concept artist Syd Mead.

2023 Awards

Total Points: 1

Student Merit

Credits

Designer

Josiah Tersieff

College / University

ArtCenter College of Design / Pasadena
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