This is a branding project of an immersive exhibition called the YuanGlint Exhibition. This exhibition is about traditional incense culture in China. This project required pairing an artist with an object and designing a branding identity. I picked a 3d artist name Gao Yang and took his works as my initial inspiration. I am interested in my background culture, and incense is a ritual that symbolizes something traditional. It would be cool to see traditional rituals being represented in contemporary languages. So I picked incense as my object. My idea of having this mountain installation came from not only Gao Yang’s depiction of mountains but also the shapes of some incense holders. The poetic image of smoke coming from mountain-shaped sculptures inspired me to make the installation a big incense holder.
The challenge was to visualize the feelings or the atmosphere and also to visualize its scents. To let people feel the atmosphere when burning incense, I chose an immersive exhibition for the audience to be in that atmosphere. Took feature of the mountain from Gao Yang, I picked a color palette to express the peaceful, ritual, healing, and meditation-ish feelings, and the dreamy environment created by smoke. The interaction happens on a glass panel next to the mountain installation. By tapping on each selection, the light and scent given by the installation will change. The installation will also emit a small amount of smoke. Besides the installation, there will be an educational section, displaying the history of Incense in China. To make the exhibition expended beyond this room, there will be incense arranged all over the outdoor space, I also imagined souvenir stores giving out incense samples for people to try.