Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones ADC

Recipe for a Moral Panic

School ArtCenter College of Design / Pasadena

Category

Typography / Print

Annual ID

YO23_A032M

Description

Polarization is as American as America itself. Dichotomous thinking is so deeply rooted in our country’s DNA that we no longer see it for what it is: a chasm that threatens to corrupt our cultural bedrock. The Satanic Panic of the 1980s is just one example of the fallout from group polarization. Recipe for a Moral Panic examines this event and, more broadly, the cyclical nature of moral panics in America.

The underlying fear of Otherness which resulted in the Satanic Panic is still very much alive and well today. We have seen it repeated countless times within our country—from the Salem Witch Trials to QAnon today. In seven chapters, the book outlines the different factors that lay the groundwork for the Satanic Panic and the reverberating fall out that followed, structured in the form of a traditional cookbook.

The visual system pushes beyond the usual tropes associated with Satanism, playing with the metaphor of cooking to represent the unattainable ideals of the nuclear family. The modular typeface utilized throughout the book is based on the blackletter type so often associated with religious text.

2023 Awards

Total Points: 1

Student Merit

Credits

Photographer

Charlie Sin

College / University

ArtCenter College of Design / Pasadena
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