Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Interactive / Innovation
Annual ID
YO23_A041B
Description
Studies show that 8 minutes into a run we tend to lose motivation, which results in giving up and feeling worse than before. And a promise of a better and healthier life clearly isn’t enough. We need a reward in the moment.
What could be more rewarding than the most binge-watched genre of our times?
By collaborating with popular authors, short thrillers are released exclusively in the Nike+ RunClub App. But there’s one catch - if you stop running, the story will too.
What could be more rewarding than the most binge-watched genre of our times?
By collaborating with popular authors, short thrillers are released exclusively in the Nike+ RunClub App. But there’s one catch - if you stop running, the story will too.
2023 Awards
Total Points: 3
Student Bronze Cube
Credits
Art Director
Maja Karström
Copywriter
Ida Nordeng
Karl Sporre
Sara Kalin
College / University
Berghs School of Communication / Stockholm
Production Planner
André Barbosa
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