Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Description
Sub is a social awareness project dedicated to people who are uniquely awesome.
It contains Poster Series and a Zine Design. Othering creates social barriers between a person or a group and society. Exclusion happens through different methods such as; race, sexuality, religion, color, and appearance. However, othering is not about one situation; it is about a pattern of behavior that brings down different communities or groups. Each person feels othered somehow in their life. Sub is a social awareness movement aiming to reach each color and each shade of society. The "Othering, Otherness and Belonging" survey was conducted for the project, with the participation of 60 people. It is used both to plan the project's main flow and to study what othered people experienced firsthand. The answer to one of the survey questions, "What did you need to hear when you are the other one?" formed the poster series. Each poster is dedicated to a real person's story and their answers become quotes for posters. The aim is to show that no matter how different the stories we have, we all need to hear similar sentences at the end of the day. Each zine is made, painted, and stitched by hand as proof of the uniqueness of individuals and exhibiting the beauty of imperfection.
Sub is inspired by the concept of the street as the only thing common among people from different backgrounds. Each person on the street has their own unique mark. Some achieve this with graffiti, while others achieve it only with footprints. With this inspiration, it was aimed to continue its stimulating meaning in the street by using the red color in the color palette.
It contains Poster Series and a Zine Design. Othering creates social barriers between a person or a group and society. Exclusion happens through different methods such as; race, sexuality, religion, color, and appearance. However, othering is not about one situation; it is about a pattern of behavior that brings down different communities or groups. Each person feels othered somehow in their life. Sub is a social awareness movement aiming to reach each color and each shade of society. The "Othering, Otherness and Belonging" survey was conducted for the project, with the participation of 60 people. It is used both to plan the project's main flow and to study what othered people experienced firsthand. The answer to one of the survey questions, "What did you need to hear when you are the other one?" formed the poster series. Each poster is dedicated to a real person's story and their answers become quotes for posters. The aim is to show that no matter how different the stories we have, we all need to hear similar sentences at the end of the day. Each zine is made, painted, and stitched by hand as proof of the uniqueness of individuals and exhibiting the beauty of imperfection.
Sub is inspired by the concept of the street as the only thing common among people from different backgrounds. Each person on the street has their own unique mark. Some achieve this with graffiti, while others achieve it only with footprints. With this inspiration, it was aimed to continue its stimulating meaning in the street by using the red color in the color palette.
2023 Awards
Total Points: 3
Student Bronze Cube
Credits
Student Team
Zeynep Yesilmaden
College / University
Bilkent University / Ankara
Professor / Instructor
Ekin Kilic Ezer
Erhan Tunali
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