At the beginning of the full-scale invasion of Ukraine, many brands stood up for the country by leaving the Russian market and making donations. However, the longer the war continues, the less support the companies show — although now it’s needed more than ever.

Top Trumps launches the Bloodless Cards Initiative to encourage brands to support the people of Ukraine fighting for their freedom.
We invite all partner brands to print their card collections without using the bloody Magenta ink on HP Indigo. Without it, the cards will have a Cyan and Yellow colour palette — just like the Ukrainian flag. No need to redesign anything — we just have to take the Magenta cartridges out.

All money saved on the ‘bloody’ Magenta colour will be donated to Hospitallers — field medics stopping the real bleeding of soldiers and civilians.
This way, not only will HP and Top Trumps donate money for a good cause, but give brands a simple instrument to make a life-saving statement.