SKY Castle is a 2018 South Korean television series about the desires, goals, and avarice of upper-class families and how everything revolves around academia. These families reside in a luxurious residential area called SKY Castle, which is a reference to the three most prestigious universities in South Korea - Seoul National University, Korea University, and Yonsei University. With many South Korean parents having high expectations for their kids' education, they actively surveil their children's academic performance even if it means life or death.

The authenticity of the characters and their intriguing stories amplify the existing social issues of today’s world as they obscure immorality in pursuit of power, greed and social status – the road to perdition, the sins of mankind. The unexpected plot twists, visual metaphors, themes, and foreshadowing dialogues present throughout the show were embodied into the design language of the title sequence.