Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Brand / Communication Design / Branding: Branding Systems / Identities
Annual ID
YO23_A187M
We were tasked to create a brand identity system from a list of options. I selected the Museum of Asian Culture and devised a variable logo system for it, based on the concept that “culture flows like a river.” Five distinct regions of Asia were assigned unique color palettes and the variable logo form became an integral part of the identity system, meandering through and across the various design interventions.
2023 Awards
Total Points: 1
Student Merit
Credits
Designer
Rabiya Gupta
College / University
School of Visual Arts / New York
Related Awards
