Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones ADC

'Azaadi' Magazine

School School of Visual Arts / New York

Category

Publication Design / Magazines / Newspapers

Annual ID

YO23_A202B

Description

‘Aazadi’—meaning freedom in Hindi—is a magazine focussing on the lack of freedom in India, a democratic secular nation. This issue deep-dives into censorship in the Bollywood film industry. Saffron is the colour of the current ruling party in India, which is behind a lot of the recent extreme censorship acts. White in the Indian flag represents truth, and black is the colour most associated with covering things up. That is why these three colours formed the primary palette.
Redacted text using thick black lines is used as the graphic device to simply and effectively convey the theme. For the opening spreads, cut-up photographs and bits of black and white paper were collaged together to depict disjointed, fabricated stories. The collages were made analogue and then scanned in to give them a more authentic feeling. Sheets of orange vellum stating 'Error 404 – Page Not Found' were added in front of pages with content that would have been deemed 'too sexual' in nature, to express how things are being hidden from the audience. The cover page itself is hidden by a similar sheet of vellum, to immediately give the reader a notion of censorship.

2023 Awards

Total Points: 3

Student Bronze Cube

Credits

Designer

Vasavi Bubna

College / University

School of Visual Arts / New York
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