Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones ADC

Conquer Constipation

School Southern Methodist University / Dallas

Client MiraLAX

Category

Advertising / Out of Home: Print / Electronic Billboard & Transit

Annual ID

YO23_A206M

Tasked with a taboo topic, we aimed to make the product approachable, uncomplicated, and priceless. A plethora of copy came to fruition in the early stages of this campaign. Accordingly, we allowed the words to shine. Bright, uncomplicated art direction encompassing bold type and seamless coloring make pretty a topic that is otherwise not so pretty. Witty copy marries our vibrant art direction to make MiraLAX more inviting. These out of home pieces offer comedic and constipation relief.

2023 Awards

Total Points: 1

Student Merit

Credits

College / University

Southern Methodist University / Dallas
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