The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Advertising / Out of Home: Print / Electronic Billboard & Transit
Annual ID
YO23_A206M
Tasked with a taboo topic, we aimed to make the product approachable, uncomplicated, and priceless. A plethora of copy came to fruition in the early stages of this campaign. Accordingly, we allowed the words to shine. Bright, uncomplicated art direction encompassing bold type and seamless coloring make pretty a topic that is otherwise not so pretty. Witty copy marries our vibrant art direction to make MiraLAX more inviting. These out of home pieces offer comedic and constipation relief.
2023 Awards
Total Points: 1
Student Merit
Credits
College / University
Southern Methodist University / Dallas
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