The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
The year 2020 was a tough one for the world and for soccer. Not only did we have to close stadiums or postpone matches, we lost fans from all ages and teams around the world due to Covid-19, and now we are left without their chants at the bleachers.
We gave them the tribute they deserved, and made it possible for these fans to return to the stadiums, forever.
In collaboration with soccer clubs worldwide, we added them as
NPCs (non playable characters) in the new Fifa 2022, making them appear as easter eggs during the preview of the matches and having them cheer from the first rows of the stands.