Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Advertising / Television / Film / Online Video
Annual ID
YO23_A217M
Description
How crazy would it be if a salesman tried to sell a treadmill to a person without legs?
But that's exactly what "The Salesman" shows, the somewhat different NIKE commercial. Through an emotionally stirring story and an unexpected twist at the end, the viewer is made aware that the will is everything. Not only in sports, but also in all other situations in life: where there's a will, there's a way.
The spot is about Ralph, an unsuccessful salesman who doesn't give up after a few failures, and Erich, who lost both legs in an accident but doesn't let it get him down either. The two paths in life cross and a win-win situation develops.
But that's exactly what "The Salesman" shows, the somewhat different NIKE commercial. Through an emotionally stirring story and an unexpected twist at the end, the viewer is made aware that the will is everything. Not only in sports, but also in all other situations in life: where there's a will, there's a way.
The spot is about Ralph, an unsuccessful salesman who doesn't give up after a few failures, and Erich, who lost both legs in an accident but doesn't let it get him down either. The two paths in life cross and a win-win situation develops.
2023 Awards
Total Points: 1
Student Merit
Credits
Cinematographer
Felix Foltas
Director
Jonas Perkmann
Producer
Natalie Dutzler
Tatjana Redl
Sound Designer
Timo Stadler
College / University
Salzburg University of Applied Sciences
Production Designer
Lea Kurz
Michelle Pointinger
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