Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: PETA / Integrated
Annual ID
YO23_B015M
Description
Many people feel that Peta runs campaigns that go way too far and the shocking blood and horror often turns people away instead of getting them involved.
People may hate having violence shoved in their face, but the thing is, they love to listen to it. True crime is more popular than ever before with a whole 44% of podcast consumers having listened to a true crime podcast. One of the top reasons we love listening to true crime is because we are psychologically drawn to identifying with the victims. We want to take advantage of this morbid curiosity to get people empathising with victims, no matter the species.
That's why we are launching a true crime podcast together with Serial, giving listeners a chance to see if they can hear the difference between crime committed against humans to that of animals. The catch - there is none.
People may hate having violence shoved in their face, but the thing is, they love to listen to it. True crime is more popular than ever before with a whole 44% of podcast consumers having listened to a true crime podcast. One of the top reasons we love listening to true crime is because we are psychologically drawn to identifying with the victims. We want to take advantage of this morbid curiosity to get people empathising with victims, no matter the species.
That's why we are launching a true crime podcast together with Serial, giving listeners a chance to see if they can hear the difference between crime committed against humans to that of animals. The catch - there is none.
2023 Awards
Total Points: 1
Student Merit
Credits
Art Director
Miranda Kyker
Saga Ericksson
Copywriter
Ronja Svahn
Designer
Emelie Sturk
College / University
Berghs School of Communication / Stockholm
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