Choosing a book can feel like an enormous decision. Before putting our precious time at stake, we simply want a guarantee it’ll be worth it.

With 110 billion views, #Booktok on TikTok has shown that recommendations can make books blow up and sell out within days. As long as someone we trust is vouching for it.

So to reach Gen Z with Spotify’s audiobooks offering, we decided to give them some recommendations from the most trustworthy and influential people we could find.
Their favorite artists.

That’s why we created Spotify Artist Approved.

A new in-app function that gives Spotify users easy access to book references in songs, and a smooth way for discovering audiobooks. By doing so we seamlessly turn music habits into audiobook listening.

We reach the audience on the street, and at ticket websites where the love for their favorite artists is at its highest. And to stay true to Spotify's common using of data, we personalize recommendations to each Spotify user.

Altogether making Gen Z’s growing interest for books, reach new heights in the world of Spotify.