Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Brief: PETA / Experiential
Annual ID
YO23_B025M
You don’t have to bet on dog fights or keep an alligator hostage in your basement to be guilty of animal cruelty. Everyday choices like what shampoo you use and how you clean your counters can harm animals. Animals are the victims of humans’ willful ignorance and unchecked superiority complex. So we created a test to make people confront their cruelty.
Your Cruelty Footprint is an online quiz that analyzes the user’s daily choices to calculate their cruelty score.
Once users learn their score, they will be directed to ways they can lower it— a Chrome extension to flag bad choices and an Amazon storefront to curate good ones.
And to get the word out, we created a sticker that PETA supporters can use to call out cruel products on shelves near them. Plus, a print ad campaign that shines the light on retailers that continue to stock products that harm animals.
Find out Your Cruelty Footprint, and then get it in check.
Your Cruelty Footprint is an online quiz that analyzes the user’s daily choices to calculate their cruelty score.
Once users learn their score, they will be directed to ways they can lower it— a Chrome extension to flag bad choices and an Amazon storefront to curate good ones.
And to get the word out, we created a sticker that PETA supporters can use to call out cruel products on shelves near them. Plus, a print ad campaign that shines the light on retailers that continue to stock products that harm animals.
Find out Your Cruelty Footprint, and then get it in check.
2023 Awards
Total Points: 1
Student Merit
Credits
Art Director
Kelsie Edwards
Michael Regan
Copywriter
Morgan Conley
Ruby Kenney
College / University
book180
Portfolio School
book180
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