Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: Activision Blizzard / Diablo IV / Video / Film
Annual ID
YO23_B032M
Description
With the rollout of Diablo IV, Activision releases an original hot sauce in stores and online. The sauce is promoted through a strategic partnership with the hit Youtube series "Hot Ones" and the viral social media "Devil's Wings" challenge. Those who brave the heat can unlock exclusive in-game content through a redeemable code found at the bottom of the hot sauce bottle.
2023 Awards
Total Points: 1
Student Merit
Credits
Art Director
Morgan Capener
Copywriter
Danny Facer
College / University
Brigham Young University / Provo
Professor / Instructor
Jeff Sheets
Content creator
Remington Butler
Taylor Ballard
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