Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: PETA / Print
Annual ID
YO23_B034B
Description
When it comes to clothes made from animal products there is no such thing as cruelty-free.
Thousands of cows, ducks, sheep, and more suffer and lose their lives daily to satisfy the financial goals of the fashion industry. We wanted to bring attention to this fact by putting a twist on the care instructions found on each piece of clothing. After the release of Peta’s “Care about who you wear” campaign, you won’t be able to look at a clothing tag again without thinking about the animal abuse that went into making that garment.
Thousands of cows, ducks, sheep, and more suffer and lose their lives daily to satisfy the financial goals of the fashion industry. We wanted to bring attention to this fact by putting a twist on the care instructions found on each piece of clothing. After the release of Peta’s “Care about who you wear” campaign, you won’t be able to look at a clothing tag again without thinking about the animal abuse that went into making that garment.
2023 Awards
Total Points: 3
Student Bronze Pencil
Credits
Art Director
Rachel Ankeney
Copywriter
Jeremy Holbrook
College / University
Brigham Young University / Provo
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