The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
"Every Mother Has A Baby" is a short story showing how mothers love their offspring, no matter what species they are. To contrast the polarizing and, at times, jarring advertising techniques that Peta currently uses, we wanted to use a medium that was friendly to the eyes and warming to the soul while still staying true to the core beliefs of Peta and the brief. Although thought provoking and controversial, this tender and simple stop motion is an ad appropriate and relatable for all people, despite how old you are or what you believe in!