The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
This commercial spot focuses on the lack of space given to industry livestock and asks the viewer to relate to it through a daily task. As humans, we have a level of supremacy through speciesism. Most livestock are living in 1/10th of the space they need, similar to living in a crowded elevator. We are asking for people to put themselves into an animal's shoes for just 30 seconds to realize we prioritize our desire for space over their's.