Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones One Show

Animals Anonymous

School FIT Advertising & Digital Design / New York

Client PETA

Category

Brief: PETA / Video / Film

Annual ID

YO23_B047M

Description

Every year, over 110 million animals are killed in U.S. labs for medical training and product testing. This isn’t new; these horrors have been known for a while now, yet people still don’t seem to care. It’s not enough to just show this abuse. Many people just don’t see animals the same way they see humans; they lack empathy. People need to stop waving off their abuse just because they’re not human.

We’re going to give animals a voice. Animals Anonymous is a platform for abused animals to speak up and share their experiences. These anonymous voices will share their stories on full display, grabbing attention from those who empathize with their experience, NOT their species. Too many people wave off animal abuse because they empathize better with humans. It’s time we start empathizing with the experiences of the abused instead of their species.

2023 Awards

Total Points: 1

Student Merit

Credits

College / University

FIT Advertising & Digital Design / New York

Professor / Instructor

Joseph Staluppi
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