Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones One Show

You've got a friend in Verizon

School IED - Istituto Europeo di Design / Torino

Client Verizon

Category

Brief: Verizon / Integrated

Annual ID

YO23_B054M

Description

When we travel, we often forget essential items at home as electronic devices and accessories.
Wouldn't be nice to have a friend who can lend us for free for a few days what we forgot at home? Sure it would!
That's why we present you #youvegotafriendinverizon.
Like a friend you can always lean on, Verizon will offer a unique addictional service limited to its costumers. They'll be able to rent for free the same tech items they bought in a Verizon store.
How? Just going to one of the 6300 Verizon' store all over the U.S.
And to return it? They can go back in one of the stores or drop it inside a Verizon' lockers placed in strategic locations.
With #youvegotafriendinverizon you'll never feel alone again.

2023 Awards

Total Points: 1

Student Merit

Credits

College / University

IED - Istituto Europeo di Design / Torino
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