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Over 40 million Americans go to a fast food drive-thru every day. Why? Simply because when you need food you need it fast. The same goes for tech. To put Verizon on people's minds as the first stop for tech accessories, we partnered with one of the largest fast-food chains in the country. With Burger King, we launched the world's first tech drive-thru to satisfy the real cravings, tech cravings.
Verizon accessories are featured alongside the normal BK menu to be purchased as bundles or a la carte, to help you upgrade your food and tech experience. While waiting in line your smartphone will receive the royal treatment. Verizon ambassadors will clean and charge your phone with the option to replace your screen protector. QR codes placed on burger wrap stickers inside limited edition packaging will encourage satisfied customers to visit the Verizon site to receive royalty vouchers for Verizon accessories that they may have missed on their stop.
Verizon and Burger King take to Twitter to hint at the launch of this new concept through a series of playful tweets. A GIPHY sticker launched on Instagram allows satisfied customers to post about their CraveTech experiences, which are reposted by Verizon and Burger King to their pages as user generated content.