Hell Voice is an integrated digital audio campaign created in response to Diablo’s brief to create a launch activation for Diablo IV that breaks through culture.

On voice chat, gamers try their best to sound tough. But not everyone has the beefy vocal cords needed to intimidate their opponents.

Introducing Diablo Hell Voice — a Discord plugin that helps gamers channel their inner demon.

HOW IT WORKS: Diablo collaborates with Discord, the leading communications platform for gamers, creating custom voice encoders based on the title’s new and iconic characters. With just a few simple clicks, gamers can literally become their characters in their voice chat with their friends — booming on Discord and vocally cosplaying as the Barbarian, Sorceress, Druid, Rogue or Necromancer.

SPREADING THE RAGE ON TWITCH: To spread awareness of Diablo IV, famous Twitch influencers with huge followings, like Ninja and Pokimane, to go live using Hell Voice — spreading the news of Diablo IV like wildfire via vocal cosplay so that gamers can rage on.