Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Advertising / Television / Film / Online Video
Annual ID
YO24_A052S
Logline:
Molly and Miles want to get married. They are just perfect for each other! How can you tell? Both suffer from dust allergies, which is why they have to carry their vacuum cleaners with them at all times. Yes, that's a bit inconvenient, but as we all know, love overcomes all obstacles. Doesn't it?
The spot combines an emotional love story in which a couple dares to take the next step with the need for a cordless vacuum cleaner. We love this ambiguity! The premise is funny, the punch line is brilliant.
Goals, Aims:
The idea should be simple, and the implementation entertaining. Everything has to be said in less than a minute, and Dyson should remain in everyone's memory. What is essential is that the most important advantage of a cordless vacuum cleaner, namely that you can go one step further, is highlighted.
Target Group:
Dyson is the market leader among cordless vacuum cleaners and impresses with its outstanding technology. The brand appeals to grownup people looking for a simple, handy solution in every aspect of their lives, always aiming for the best. Nevertheless, the target group of this spot consists of people who don't forget the fun parts of life and don't take everything too seriously.
Molly and Miles want to get married. They are just perfect for each other! How can you tell? Both suffer from dust allergies, which is why they have to carry their vacuum cleaners with them at all times. Yes, that's a bit inconvenient, but as we all know, love overcomes all obstacles. Doesn't it?
The spot combines an emotional love story in which a couple dares to take the next step with the need for a cordless vacuum cleaner. We love this ambiguity! The premise is funny, the punch line is brilliant.
Goals, Aims:
The idea should be simple, and the implementation entertaining. Everything has to be said in less than a minute, and Dyson should remain in everyone's memory. What is essential is that the most important advantage of a cordless vacuum cleaner, namely that you can go one step further, is highlighted.
Target Group:
Dyson is the market leader among cordless vacuum cleaners and impresses with its outstanding technology. The brand appeals to grownup people looking for a simple, handy solution in every aspect of their lives, always aiming for the best. Nevertheless, the target group of this spot consists of people who don't forget the fun parts of life and don't take everything too seriously.
2024 Awards
Total Points: 21
Student Silver Cube
Credits
Composer
Kilian Oser
Director
Maxi Antonia Stumpp
Director of Photography
Holger Enck
Editor
Myrthe Rehbein
Producer
Dominik Alexander Reiland
Sound Designer
Moritz Peter
College / University
Filmakademie Baden-Württemberg / Ludwigsburg
Costume
Maya Adam
Set design
Monika Kälberer
Related Awards
