Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2024 Young Ones - Young Ones ADC

Google Walkers

School Sookmyung Women's University / Seoul + Dongguk University / Seoul

Client Google Maps

Category

Interactive / User Experience Design

Annual ID

YO24_A059S


Google Maps tells us that our walking speed is 5km/h. However, many transportation disadvantaged people receive an estimated time of arrival that is completely different from their actual time of arrival. They also encounter inadequate pedestrian facilities. How can we address their discomfort and advocate for faster sidewalk repairs?

Google Maps analyzes your walking speed to give you a "hyper-personalized" ETA. We're also introducing a "street star rating system" that lets you write reviews of walking facilities. Google Maps users can freely write reviews on the map about the walking problems they have encountered.

2024 Awards

Total Points: 21

Student Silver Cube

Credits

College / University

Sookmyung women's university / Seoul
Dongguk University / SEOUL

Professor / Instructor

Jangho Moon
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