Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2024 Young Ones - Young Ones ADC

Polluted Mark

School Seoul National University of Science and Technology / Seoul + Korea University of Media Arts / Sejong

Client Adobe Stock Image

Category

Design for Good / Advertising

Annual ID

YO24_A061B

In animal photography, while human rights are protected by watermarks, but the true subjects, the animals, lack even basic rights protection. They deserve a clean habitat. However, over a million marine animals are suffering due to ocean pollution.

So, we created a new watermark, to protect the rights of the actual marine animals in the photos. When users search for marine animals on Adobe Stock Image, a watermark that threatened the animals appears in the search results. If users want to remove this Polluted-mark, they can make it disappear by signing the WWF campaign to protect marine life. Every time users remove the trash-shaped watermark from their interface, signatures supporting marine life are collected at WWF. Through this process, we aim to support the rights of marine life.

2024 Awards

Total Points: 9

Student Bronze Cube

Credits

College / University

Seoul National University of Science and Technology / Seoul
Korea University of Media Arts / Sejong

Professor / Instructor

Seungbae park
Junoh Lee
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