Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2024 Young Ones - Young Ones ADC

MacGuffin

School National Taiwan University of Science and Technology / Taipei + University of Southern California / Los Angeles

Category

Motion / Film Craft / Animation

Annual ID

YO24_A062B

This project is inspired by the concept of "MacGuffin" from film history, which represents something from our childhood that may seem insignificant, unimportant, or irrelevant but still plays a crucial role in shaping our personalities. The story takes place in a surreal forest filled with scattered toys. As we navigate through this world and generation, we wear an organic and natural mask to blend in with others and chasing the same MacGuffin. However, at times, this mask can make us feel like an outsider and crave the chance to escape. The main character embarks on a journey to break free from their memories and explore new experiences, ultimately discovering a deeper connection to the world around them.

2024 Awards

Total Points: 9

Student Bronze Cube

Credits

Director

Zongyi Xie

College / University

National Taiwan University of Science and Technology / TAIPEI
University of Southern California / Los Angeles

Professor / Instructor

John Brennan
Michael Patterson
Shengwen Hsiao
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