The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
2024 Young Ones - Young Ones ADC
flashbacker
School National Yunlin University of Science and Technology / Yunlin
The story revolves around a family who has lost a child, narrated through the alternating perspectives of the mother and father. It depicts the mother's overwhelming longing for the child and the father's decision to introduce her to virtual reality as a coping mechanism.
Two contrasting colors are primarily used to represent the juxtaposition between illusion and reality. The father, symbolizing reality, is depicted in cold, bleak colors, while the mother has delved into a world of illusion, represented by soft, pink hues. In her virtual world, everything is flawless and joyful. However, despite the father's efforts, the story concludes with the mother still unable to break free from her grief, and the father himself succumbing to the allure of the virtual world, perpetuating a cycle of escapism.