Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Advertising / Branded Content / Entertainment
Annual ID
YO24_A077B
Let's face it. We all know Gen Z would way rather play video games than have to learn about complicated adult things like home insurance. Unfortunately, adulting hits hard for even the greatest of gamers.
So, to teach the next generation of home owners how home insurance works, Allstate can meet they them where they already are: Minecraft.
Allstate's new downloadable extension for the game, Mayhem Mode, allows for players to insure their proudest Minecraft creations from an increased amount of explosive monsters. By finding in-game Allstate agents, they can make sure that their hard work can be protected and restored even if it gets blown to bits.
Sure, insurance may not seem all that fun, but a little virtual mayhem can keep the next generation in good hands.
So, to teach the next generation of home owners how home insurance works, Allstate can meet they them where they already are: Minecraft.
Allstate's new downloadable extension for the game, Mayhem Mode, allows for players to insure their proudest Minecraft creations from an increased amount of explosive monsters. By finding in-game Allstate agents, they can make sure that their hard work can be protected and restored even if it gets blown to bits.
Sure, insurance may not seem all that fun, but a little virtual mayhem can keep the next generation in good hands.
2024 Awards
Total Points: 9
Student Bronze Cube
Credits
Art Director
Parker McDermott
Copywriter
Isaac Ferre
College / University
Brigham Young University / Provo
Professor / Instructor
Jeff Sheets
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