Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Motion / Film Craft / Use of Music / Sound
Annual ID
YO24_A099B
The most defining moments of our lives are often determined in a matter of seconds, making them easy to miss. But missing moments like these can mean lifelong regret. CASIO remedies this feeling by promising to never allow a second to slip by unnoticed. To harness these insights, we decided to take CASIO to the rodeo—a place where championships, world records, and even lives are staked for a ride lasting no longer than eight seconds.
With the spot’s setting decided, we planned our execution: show a young bull rider preparing for a competition, building anticipation for the ride itself. But just as the gates are released, we cut, without any hint as to the ride’s outcome.
This way, the audience gets a taste of the disappointment you feel when you’ve just missed something incredible.
With the spot’s setting decided, we planned our execution: show a young bull rider preparing for a competition, building anticipation for the ride itself. But just as the gates are released, we cut, without any hint as to the ride’s outcome.
This way, the audience gets a taste of the disappointment you feel when you’ve just missed something incredible.
2024 Awards
Total Points: 9
Student Bronze Cube
Credits
Art Director
Cole Bates
Avery Keller
Copywriter
Garrett Crowley
Director
Brennon Call
Director of Photography
Spencer Nelson
College / University
Brigham Young University / Provo
Professor / Instructor
Jeff Sheets
Chris Cutri
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