The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
2024 Young Ones - Young Ones ADC
CsO
School Macau University of Science and Technology / Macau
The old framework constrains innovation, and the pioneer spirit is bound by dogma. Form perception serves as the foundation for designers, derived from the power and sensory perception of modernism. To break free, we walk the path of pioneers again, listening to the voice of the future. The work explores forms through lines, where lines define spatial structures and the "Site" topology, with the cover metaphorically extending the topological expansion. Clusters of lines interconnect, supporting and merging with each other. Clusters of lines in five colors give rise to complex forms, differentiating and creating a program of non-literary resonant forms. As Deleuze said, "The difference between a racehorse and a plow horse is greater than the difference between a plow horse and a cow." This work takes this as a starting point, retracing the path of pioneers a century ago, listening to the future amidst repetition. It aims to find the boundary with others amid the tremors of repeated forms. The conceptual movement flowchart of this work serves as its name, the presentation method as its carrier, and the actual content as an event triggered by action. All these elements constitute the essence of the work itself.