As a brand that puts human life first, Volvo is trying to make our cars as safe as possible. However, the thing we can’t control is human behaviour. Nor can the kids when their parents are driving carelessly.

But here’s a thing: regardless of their gender, kids love playing with cars, carrying them around all the time. So what if a toy car could become an accessible empowerment tool for children to impact their car rides safety and, therefore, their whole life safety?

CarinCar is a toy version of Volvo cars that limits the actual car’s speed once it is inside. To make that happen, we repurpose Volvo’s presence detector technology and put it inside the toy. When the CarinCar is detected, Volvo turns on the Carin driving mode, where the driver can no longer exceed the speed limits or make risky moves.

On June 1, the International Children’s Day, we invite all Volvo owners to get a toy copy of their car for their kids. However, these toys will be sustainably made of crushed Volvos whose owners got into car accidents because of careless driving: a toy for the child, a story for the parent.

We go further and invite other brands to join the initiative by producing their CarinCars. All they need to do is include our open-source code into their smart car system.

This way, Volvo makes the kids feel in charge of their life safety and helps their parents to navigate the world safer.