Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2024 Young Ones - Young Ones ADC

Memory Mate

School Sookmyung Women's University / Seoul

Client Google

Category

Artificial Intelligence / Idea

Annual ID

YO24_A211M

"Memory Mate" is a photo-based conversational AI that helps seniors with dementia recall autobiographical memories.
The content utilized in existing dementia rehabilitation training is composed of objective content, which hinders the immersion of the elderly with dementia. To compensate for this situation, Memory Mate proposes an autobiographical memory recall therapy that actively introduces personal memories to make therapy more immersive.
When a senior with dementia watches TV excessively long, Memory Mate converts the TV screen into a Google photo slide show to start a personalized conversation using information such as the person, place, and date recognized in the photo. The personalized conversation gets more sophisticated over time based on the previous conversations. These conversations extend offline by calling family and friends recognized in the photos. Memory Mate will then send the senior's family a Monthly Cognitive Status Report on the senior's language and cognitive abilities based on the conversation results.
Memory Mate provides a great opportunity for seniors with dementia by transforming the time spent passively consuming media into an active conversation. Furthermore, it will reduce the burden of family caregiving by performing conversations with time and physical limitations on behalf of the family.

2024 Awards

Total Points: 4

Student Merit

Credits

College / University

Sookmyung women's university / Seoul
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