Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2024 Young Ones - Young Ones ADC

Duomode

School AdHouse / New York

Client Duolingo

Category

Advertising / Integrated

Annual ID

YO24_A213M

Duolingo knows the hardest part about learning a language is finding time to stay committed. But apparently, everyone seems to find time to binge-watch their favorite shows. So after years of ignored push notifications, we decided to meet these language-curious, TV-fanatic, commitment-phobes where they already are: Netflix. Introducing DUOMODE: A collaboration with Netflix that lets you learn language with the largest and most popular catalog of foreign shows in streaming. And what better show to launch DuoMode with than the highly anticipated return of Squid Game, the most watched international show of all time. A show that even created a massive spike of Korean learners amongst English speaking countries. By syncing your Duolingo app with your Netflix account, you can finally ditch the dub and experience Squid Game as it was intended—all while strengthening your language skills. As you watch Squid Game, Duomode’s Practice Mode reinforces what you’re learning by finding your vocab words in the show. When a vocab word appears, Duo gives you a quick reminder to solidify your learning without interrupting the scene.Further along in your lessons and ready to dive deeper? You’ll also be able to switch to Discover Mode, were instead of mastering your vocab, you can learn new words you haven’t seen yet that are relevant to the plot of the show. As you’re learning Korean in the Duolingo app, each section you complete unlocks never before seen bonus content and can even give you the chance to be cast as an extra in the filming of Squid Game season 3! Wanna kick it up a notch? We’ve also introduced a new live challenge experience on your bottom dashboard called 456. Where, at 4:56PM EST, you can put your Korean knowledge to the test—competing against other Duolingo users for a free subscription.

2024 Awards

Total Points: 4

Student Merit

Credits

College / University

AdHouse / New York

Professor / Instructor

Michael Rovner
Michael Stoopack
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