Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
The feminist intervention uses interactive datavisualizations to explore the issue of where women disappear in society's image. In these visualizations we focused on creating a deeper understanding of the construction of motherhood and it’s associated role. The misogynistic mentality of our society reproduces gender-stereotypical patterns. These patterns create an imbalance that forces us to make decisions in our professional and private lives out of a lack of alternatives. People who do not conform to the heteronormative image find themselves powerless in everyday situations. SIND GLEICH DA uses interactive data visualizations to show this imbalance. The visualizations undermine the argument "We already have equal rights" and generate data, pointing out the blind spots of equality. Eight exhibits form the core of the intervention focusing on partnership, gender bias, work and everyday life. Visitors are encouraged to participate in the exhibition by being asked targeted questions. We designed these questions to lead the participants to a deeper understanding of how they shape gender biases within their own lives. The exhibits therefore are focusing on creating an embodiment for the topics through the way of how they interact with them. The aim is to question established forms of representation and to have a mediating and transformative effect on the current social, normative situation.
The title of the exhibition “SIND GLEICH DA” refers to a german phrase parents use in situations where they want to prolong their childrens impatience and therefore a metaphor to our society's position on equality.
The title of the exhibition “SIND GLEICH DA” refers to a german phrase parents use in situations where they want to prolong their childrens impatience and therefore a metaphor to our society's position on equality.
2024 Awards
Total Points: 4
Student Merit
Credits
Art Director
Jana C. Rowenski
Magdalena Jo Umkehrer
Director of Photography
Constanze Radak
Editor
Christoph Amort
Photographer
Christoph Platzer
Lea Kurz
Programmer
Nicolas Graf
Sound Designer
Benjamin Lageder
College / University
Salzburg University of Applied Sciences / Salzburg
Professor / Instructor
Viktoria Kirjuchina
Project Management
Patrica Neuhauser
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