Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Advertising / Out of Home & Print/Promotional
Annual ID
YO24_A248M
To launch Nubank's debt renegotiation program, we asked ourselves: How can we spend $0 on advertising while allocating all that money to help their customers and make them feel part of the campaign at the same time?
So we created Debtvertising, which turns people’s everyday items into advertising media if the reason for their debt matches directly with the item. Also, inviting people to be creative and come up with the craziest forms of ads mediums in case they don’t find one directly linked to their debt. As a result, creating the largest organic OOH campaign in the world.
So we created Debtvertising, which turns people’s everyday items into advertising media if the reason for their debt matches directly with the item. Also, inviting people to be creative and come up with the craziest forms of ads mediums in case they don’t find one directly linked to their debt. As a result, creating the largest organic OOH campaign in the world.
2024 Awards
Total Points: 4
Student Merit
Credits
Art Director
Cristina Alvear
Copywriter
Ulises Cruz
College / University
Miami Ad School / Buenos Aires
Miami Ad School / Mexico City
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