Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2024 Young Ones - Young Ones ADC

Pieces of Memories from North

School Openlearn Academy / Fort Lee

Client Lego

Category

Design for Good / Packaging Design

Annual ID

YO24_A256M

It has been almost 74 years since Korea was divided into two. Besides families being separated, the newer generation has no way of knowing what it’s like to be living up there other than seeing from the media. So, based on true stories, we’ll be launching limited-edition Lego sets that mimic homes that have never been visualized. Also, the manual will guide not only how to build homes but also stories of people who lived in them. These simple sets will play a big role in bridging the gap between young and old and rallying them towards reunification.

2024 Awards

Total Points: 4

Student Merit

Credits

College / University

Openlearn Academy / Fort Lee
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