Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2024 Young Ones - Young Ones ADC

Cuppy Bird

School National Taiwan University of Arts / New Taipei City

Category

Brand / Communication Design / Posters

Annual ID

YO24_A266M

Every feather is a cup of drink in your hand.

Cuppy Bird is a series of paper-cut bird models that deconstruct beverage paper cups in daily life. Each set can be formed with less than 10 cups.

Due to the lightweight and portable nature of paper cups, people often dispose of them carelessly, resulting in mountains of paper cup waste. By using the same lightweight and often handheld avian animals as representative models, we hope to draw attention to the issue of ecological damage caused by paper cup waste.

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Translation of the Posters:

All Posters
In Taiwan, 1.6 billion disposable paper cups are used each year, which is equivalent to 470,000 times the height of Taipei 101. In order to draw attention to the problem of excessive use of paper cups, we have created paper bird sculptures made from these cups.

Poster 1
One cup, two cups, three cups, four cups, tragedy unfolds.
Producing white Java sparrow consumed 6 drink cups of Mos Burger (摩斯漢堡).

Poster 2
Not among a thousand cups upon thousand cups, but merely with nine.
Producing Guinea turaco consumed 9 drink cups of Guiji (龜記).

Poster 3
Each cockatiel carries the soul of five large McDonald's Cokes.
Producing cockatiel consumed 5 drink cups of McDonald's.

Poster 4
Light and beautiful, yet its existence centuries later saddens.
Producing galah cockatoo consumed 8 drink cups of Ching Shin Fu Chuan (清心福全).

Poster 5
Every feather is a cup of drink in your hand.
Producing pigeon consumed 7 drink cups of Louisa Coffee (路易莎咖啡).

Poster 6
After release, not recycling but complete incineration.
Producing azure tit consumed 4 drink cups of Chun Shui Tang (春水堂).

2024 Awards

Total Points: 4

Student Merit

Credits

College / University

National Taiwan University of Arts / New Taipei City

Professor / Instructor

Chun-Chieh Lin
Wei-Lang Lee
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