Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2024 Young Ones - Young Ones ADC

Coexistence

School school of visual arts / New York

Category

Typography / Publication

Annual ID

YO24_A281M

The city I grew up, Shenzhen, China, has a feature that very few modern cities still have. In the progress that it developed from a village to a city, the primitive villages are kept between the urban settlements, which are called “urban villages”. In my childhood memory, I often walked across the huge city malls while I could see the side of the urban villages from the gap of the walls. This phenomenon of coexistence is so rare and unique for me, that I want to make a book to document it. When I walked through city and urban villages to look for inspiration, I find a distinct difference——the shapes of the sky that are “drawn” by the surrounding buildings. The shapes of the city sky are usually very wide, whereas sky of urban villages is narrow and cracked. Therefore, I have an idea of placing the two shapes side by side to let the audience see the difference directly, and make them into a book. I choose to use a traditional technique in China to make the patterns. It is called “Lanshai” in Chinese, which needs power of sunshine. I also created typefaces inspired by the drastic difference between the shapes.

2024 Awards

Total Points: 4

Student Merit

Credits

Designer

Chudi Zhang

College / University

School of Visual Arts / New York

Professor / Instructor

Yujia Zhai
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