Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2024 Young Ones - Young Ones ADC

Shein: Responsive Website

School FIT Advertising & Digital Design / New York CIty + FIT Creative Technology & Design / New York City

Client Shein

Category

Interactive / Website

Annual ID

YO24_A308M

Challenge:
The website's confusing user experience, characterized by overwhelming and repetitive information, outdated designs prompting swift exits, and poor font choices hindering content comprehension, contributes to a subpar browsing experience.

Solution:
Simplify and organize information, highlight important details for a clearer user experience, update website's look for longer visitor retention, and choose bigger, easy-to-read fonts to enhance content clarity and readability.

2024 Awards

Total Points: 4

Student Merit

Credits

Designer

Lois Choi

College / University

FIT Advertising & Digital Design / New York City
FIT Creative Technology & Design / New York City

Professor / Instructor

Christie Shin
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