Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2024 Young Ones - Young Ones One Show

Duolingo: Mother Tongue

School ArtCenter College of Design / Pasadena

Client Duolingo

Category

Duolingo / Experiential & Immersive

Annual ID

YO24_O001G

Duolingo's Mother Tongue Campaign is an initiative aimed at protecting endangered languages amidst modern threats like forced assimilation. By integrating one-word lessons into everyday life—on buildings, buses, and products—and offering round-the-clock Mother Tongue courses, Duolingo will transform language learning into an act of preservation.

2024 Awards

Total Points: 45

Student Gold Pencil

Credits

Copywriter

Namu Tree Kim

College / University

ArtCenter College of Design / Pasadena
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