The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Fanta is best enjoyed in the sun, but sometimes it’s good to know when to cool off.
Sunburns affect a third of the US population every year. Despite the risks associated with sunburns, most of Gen-Z are not protecting themselves enough. It gets extra tricky to judge your sun limit when the effects of too much sun only become noticeable once you're back home. That's why Fanta, being the go-to soda for sunny days, decided to alert its drinkers before the situation got too hot. By coating the bottleneck with UV-reactive paint, the bottle becomes a visual reminder once you’ve been out in the sun for too long. Turning its neck red before yours does.