Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2024 Young Ones - Young Ones One Show

Fanta Burn Alert

School Berghs School Of Communication / Stockholm

Client Fanta

Category

Fanta / Experiential & Immersive

Annual ID

YO24_O018S

Fanta is best enjoyed in the sun, but sometimes it’s good to know when to cool off.

Sunburns affect a third of the US population every year. Despite the risks associated with sunburns, most of Gen-Z are not protecting themselves enough. It gets extra tricky to judge your sun limit when the effects of too much sun only become noticeable once you're back home. That's why Fanta, being the go-to soda for sunny days, decided to alert its drinkers before the situation got too hot. By coating the bottleneck with UV-reactive paint, the bottle becomes a visual reminder once you’ve been out in the sun for too long. Turning its neck red before yours does.

2024 Awards

Total Points: 21

Student Silver Pencil

Credits

College / University

Berghs School of Communication / Stockholm
Share To

Related Awards

 

 

 

 

Follow Us